Sound is vibration.

Talos aimed to deepen its brand connection with its global audience by reinforcing its identity not just as a streaming service, but as an essential part of the daily life of music lovers. The challenge was to create a narrative that resonated across diverse cultures while emphasizing the emotional and physical experience of music.

Approach

We developed the "Sound is Vibration" campaign, a strategic initiative that tapped into the universal nature of music as a vibrational experience that transcends boundaries. The campaign featured a series of multimedia ads and interactive content that showcased diverse genres and cultures, illustrating how music connects us all at a fundamental level. We also partnered with artists and influencers across the globe to share their personal stories of how music impacts their lives and communities.

Results

"Sound is Vibration" struck a chord with audiences worldwide, leading to increased engagement across Talos's platforms. The campaign enhanced Talos's image as a connector of cultures and a promoter of musical diversity. Subscriber growth accelerated by 20% in the campaign's duration, with significant increases in user retention and satisfaction.

Conclusion

Talos's "Sound is Vibration" campaign successfully reinforced its brand as more than just a streaming service—it's a global hub for cultural connection through music. By focusing on the universal sensation of music, Talos continued to build its reputation as a leader in the digital music space.