See beyond.

Oorbital aimed to showcase the superior vision quality and comfort of their latest contact lens technology to a broad consumer base. The challenge was to engage potential customers by emphasizing the enhanced lifestyle benefits of clear, comfortable vision without the need for traditional eyewear.

Approach

The "See Beyond" campaign centered on the theme of vision transformation through Oorbital's innovative lens technology. Using striking black and white photography, the campaign captured the clarity and vividness achievable with the new lenses.

Results

The launch of the new lens was met with enthusiastic reception. Preliminary sales exceeded projections by 40%, and there was a notable increase in social media engagement, with users sharing their positive experiences. Optometrists reported a higher frequency of inquiries and trials, indicating strong market interest and approval of the new product features.

Conclusion

The "See Beyond" campaign successfully introduced Oorbital's new contact lens to the market, highlighting its cutting-edge features and setting a new standard in the contact lens industry. The campaign not only boosted sales but also enhanced Oorbital's reputation as an innovator in eye health technology, promising clearer vision and greater comfort for users.